On the road for nicknames...
One good turn deserves another (pun intended), and since Will Ferrell, in character as Gene Frankel, has already appeared on this blog - making him a regular - I thought it important to note that he has been signed by Sprint Nextel to star in a line-up of new commercials.
The series of commercials, which will be appearing starting this Saturday, will feature Ferrell as Nascar driver Ricky Bobby - - a fictitious character from the new movie Talledega Nights: The Ballad of Ricky Bobby. According to BrandWeek, Ricky Bobby will be promoting the exclusive movie content available on Sprint phones. I wonder if Ricky will be recommending fans tune into Sprint's new FanScan service, where you can access live in-race communications from your Sprint phone, and listen to the pit crews, spotters, and even the owners communicating with the drivers during a race. A FanScan Race pass will run you $4.99. I imagine the PR team could do something really cool with FanScan for the launch of Talledega Nights (that was a freebie Sprint, call MobilityPR for further brainstorming).
The Talledega Nights Sony Web site is packed with cool features; including a spot where you can find out what your race car driver nickname is. Afterall, without a sweet nickname, you're nothing in this business.
Sidline's handle is : "The Supercharger"
Gidding's is: "The G0-Rilla" 
And mine is: "The Master Cylinder"
Find out what yours is here! (And then post a comment to this post to let us know how your Nickname suits you)
The series of commercials, which will be appearing starting this Saturday, will feature Ferrell as Nascar driver Ricky Bobby - - a fictitious character from the new movie Talledega Nights: The Ballad of Ricky Bobby. According to BrandWeek, Ricky Bobby will be promoting the exclusive movie content available on Sprint phones. I wonder if Ricky will be recommending fans tune into Sprint's new FanScan service, where you can access live in-race communications from your Sprint phone, and listen to the pit crews, spotters, and even the owners communicating with the drivers during a race. A FanScan Race pass will run you $4.99. I imagine the PR team could do something really cool with FanScan for the launch of Talledega Nights (that was a freebie Sprint, call MobilityPR for further brainstorming).
The Talledega Nights Sony Web site is packed with cool features; including a spot where you can find out what your race car driver nickname is. Afterall, without a sweet nickname, you're nothing in this business.
Sidline's handle is : "The Supercharger"
Gidding's is: "The G0-Rilla" And mine is: "The Master Cylinder"Find out what yours is here! (And then post a comment to this post to let us know how your Nickname suits you)
posted by SandpointMOM at 10:54 AM
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